We’re on a mission to make every employer an Alcohol Aware Employer.

The Alcohol Aware Employer campaign is a national initiative led by Alcohol Health Network, which aims to support employers to make alcohol awareness a key component of employee health and wellbeing initiatives. It is free and entirely voluntary.

Whether you are working towards becoming an Alcohol Aware Employer, or you've yet to make a start, you will find free resources, support and ideas on how you can make your organisation alcohol aware, improve the health of all your employees and be recognised as an Alcohol Aware Employer.

We're calling on all employers to sign the Alcohol Aware Employer Pledge to promote alcohol awareness in their workplace.

This is a really important campaign from Alcohol Health Network – I would urge all employers to promote
alcohol awareness in their workplace, to improve overall health and wellbeing. 

All employers should make sure they’re ‘alcohol aware’, starting with a clear policy and promoting alcohol awareness across managers and employees. It’s good for business and good for employee health.

— Professor Sir Cary L Cooper, CBE


What is the Alcohol Aware Employer Pledge?

Alcohol Aware Employers recognise that 1 in 4 UK workers drink above NHS lower risk guidelines and that promoting a responsible approach to alcohol protects employees’ health and wellbeing.

Alcohol Aware Employers pledge to implement at least 1 of the following: 

  • There is a clear, up to date alcohol policy, well communicated to all employees
  • Alcohol awareness is regularly promoted among all employees
  • Managers are supported and trained to spot alcohol problems early and know how to deal with them effectively
  • Employees with alcohol problems are encouraged to seek advice and support

Once you've signed the Pledge and have implemented one of the above initiatives, we'll award you an Alcohol Aware Employer Certificate to recognise your achievements.

If you've already started to promote alcohol awareness, let us know and we'll recognise your achievements with our Certificate. 

I welcome this enterprise. It has a most important aim – to help people recognise the serious long-term risks to health and wellbeing when they drink above recommended guidelines. Alcohol gives social pleasures but when abused it causes personal harm and damages relationships, families and working life.

- Professor Dame Carol Black, DBE

Why be an Alcohol Aware Employer?

Promoting alcohol awareness in the workplace has many benefits, to both your organisation and your employees:

  • Encourages lower risk drinking across your workforce

  • Sends strong signal to employees that your organisation values their health and wellbeing

  • Improves the physical & mental health of all employees

  • Reduces absenteeism & presenteeism

  • Ensures alcohol problems are managed effectively and appropriately

  • Creates a positive culture from induction to retirement

  • Supports the diversity of your workforce


What your organisation gets when you sign the Alcohol Aware Employer Pledge:

Once you sign the Pledge and implement one or more of the awareness initiatives, we'll award your Certificate. To help you on your way, we'll give you:  

  • Our model Workplace Alcohol Policy

  • 1 hour consultation with one of our consultants

  • Alcohol Aware Employer logo to display on your marketing

  • Regular news and ideas sent by email to inspire and support you to promote alcohol awareness

  • 10% discount on all AHN services


Next Steps

Sign the pledge and join our campaign!

Take our free online diagnostic to find out how alcohol aware your organisation is. 

Download our free Starter Pack


Get in Touch

If you’d like more information about becoming an Alcohol Aware Employer, email or call us on 020 3151 2420. We'd love to hear from you.